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CHICAGO, Sept. 23, 2020 /PRNewswire/ — While this season’s Halloween traditions may look different than years past, Ferrara is helping fans plan unique and creative ways to celebrate with friends and family by working with Sony Pictures Home Entertainment to launch Ferrara’s first-ever augmented reality (AR) experience featuring the iconic Ghostbusters™ franchise. Ferrara is also introducing exciting new innovations across its cookies and candies portfolio and bringing back some seasonal classics.
Hunting Ghosts from Home
With families seeking out new ways to embark on their annual trick-or-treating traditions and “hunt” for candy, Ferrara knew who to call. The brand collaborated with Sony Pictures, home of the Ghostbusters franchise, to develop “Haunted Candy Hunt,” a ghost-hunting AR game. Starting today, players can use their phones to log onto https://www.ghosthuntntrap.com and troll around their living rooms, kitchens and backyards in search of the famed 1980s ghost Slimer from the classic Ghostbusters films, as well as a new character created exclusively for the game, Sweeter the Ferrara Candy Ghost. Users can capture the ghosts virtually for the chance to win fun prizes each week – including the Hasbro™ Ghostbusters Plasma Series and Kenner Series newly-released action figures – as well as a grand prize of a Sony® Home Theater Package, including a 55″ Sony 55X900H TV, WS1 Immersive Wearable Speaker, Blu-ray player and PlayStation 4. The 55X900H 4K HDR Full Array LED TV is packed with gaming features, displaying gameplay images of up to 4K resolution at 120 fps with a very low input lag. With Sony’s cutting-edge proprietary technologies, X900H users can become fully immersed in the true next generation of gaming.